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You Already Have Great Reviews...Now Put Them to Work
Your best marketing content might already be written for you. Here’s how to use customer reviews to grow trust and drive more leads.
Ben Wright
September 09, 2025
Welcome to The Growth Report
It’s Ben Wright here, founder of Risely.
You’ve worked hard to earn great reviews on Google. But if those 5 stars live only on your profile page, you’re missing a major opportunity.
Let’s talk about how to turn your best reviews into real marketing tools across your website, social, ads, and more.
⭐ Why Reviews Still Matter
Reviews don’t just help with Google ranking, they build trust, reduce hesitation, and even help close sales. But the smartest businesses don’t wait for customers to go looking…
They put their best reviews front and center.
83% of consumers use Google reviews to evaluate local businesses and 88% of them read those reviews before choosing one.
✅ 5 Ways to Use Reviews in Your Marketing
Visual Tip: Use a graphic with a headshot-style layout or pull-quote format. Add stars, bold keywords, or overlay it on a photo of your team or customer.
➡ Example Caption: “Appreciate the kind words, Louis! 💬 Our team is always here when you need us.”
2. Add Top Reviews to Your Homepage or Service Pages
Visual Tip: Use a scrolling carousel or review grid with a star icon, customer name, and a short quote. Keep it visual and avoid plain text blocks.
3. Use Reviews in Ads or Boosted Posts
People trust people. A real quote like “They made my move so easy and stress-free” performs better than most ad copy.
Visual Tip: Pair a short review with a team photo or a job-in-progress shot to make it authentic.
4. Drop a Review Into Your Sales Emails or Estimates
Add a short, relevant review into quote emails or follow-ups. It shows social proof without being sales-y.
➡ Example: “Don’t just take our word for it…”
“Fast, affordable, and professional from start to finish.” – Mark R.
5. Create a “Wall of Love” Landing Page
Collect your best reviews from Google, Facebook, and Yelp in one place on your site. Use this link in proposals, email signatures, and QR codes.
🔧 Need Help Automating This?
We help businesses:
Pull reviews into their websites
Design branded templates for social
Build “review and reputation” systems that keep the praise coming
Ready to Boost Your Marketing?
Imagine what a customized marketing plan could do for your business. Book a 20-minute audit call with me, and together we’ll uncover opportunities to elevate your strategy—no strings attached.
Whether we partner up or not, you’ll walk away with actionable insights to drive growth. Let’s explore your potential!
Top Digital Marketing Articles This Month:
Want to capture high-intent traffic? BOFU (bottom-of-funnel) keywords can drive stronger conversions when used strategically across your content.
Online reviews are doing more than building trust — Google now factors customer sentiment into local SEO rankings, making them a key part of your visibility strategy.
Long-form content is making a comeback. Here’s how to structure high-performing pages that rank better, earn backlinks, and feed Google’s new AI Overviews.
P.S.
Follow me on X/Twitter and LinkedIn for more insights like this.
Book a quick 1:1 call with me to talk through your AI or marketing strategy.
Learn more about Risely’s services here.
