• The Growth Report
  • Posts
  • Why Isn’t Your Business Showing Up on Google Maps? Here's how to fix it!

Why Isn’t Your Business Showing Up on Google Maps? Here's how to fix it!

If your business is invisible on Google Maps, you’re invisible to your next customer. Here’s what might be going wrong — and how to fix it.

Author

Ben Wright
July 09, 2025

Welcome to The Growth Report

It’s Ben Wright here, founder of Risely.

Let’s talk about one of the most frustrating problems we hear from business owners:

❝

“I have a Google Business Profile… so why am I not showing up on Google Maps?”

Here’s the hard truth: Having a profile isn’t enough. If you’re not showing up in the local map pack (the top 3 listings that show with a map), you’re missing out on tons of high-intent traffic.

Let’s break down the most common reasons — and how to get back in the game.

Reason #1: Your Address or Service Area Is Holding You Back

Google Maps prioritizes businesses that are geographically closest to the searcher. If you’ve set your service area too wide, or if your address is unclear or hidden, you may be invisible.

Fix it: Make sure your address or service area is correctly set in your Google Business Profile, and double-check how your listing appears in nearby searches.

Reason #2: You Don’t Have Enough Google Reviews

Reviews are one of the strongest ranking factors in local search. If your competitors have dozens (or hundreds) of recent, positive reviews — and you only have a handful — Google may choose to exclude your listing from the local pack.

Fix it: Create a simple, repeatable system for asking happy customers to leave reviews after every job. Even 1–2 new reviews per week can move the needle fast.

Reason #3: Weak or Inconsistent Citations

Google checks other sources (Yelp, BBB, Angi, Facebook, etc.) to see if your business info is consistent. If your NAP (Name, Address, Phone) doesn’t match exactly — or if you're missing from key directories — it sends mixed signals.

Fix it: Audit your citations and make sure your business is listed consistently across the web. (We can help with that — just ask.)

Reason #4: You’re Competing With a Duplicate Listing

Duplicate or outdated listings can confuse Google and hurt your ranking. This happens more often than you think — especially if your business has moved or changed names.

Fix it: Search for your business name on Google and Maps. If you find a second listing, request removal or merge it through your GBP dashboard.

Want to See Where You Stand?

We’ll run a free audit and show you:

  • Whether your business is eligible to show in the map pack

  • How you rank compared to competitors

  • What you can fix to improve visibility this month

Ready to Boost Your Marketing?

Imagine what a customized marketing plan could do for your business. Book a 20-minute audit call with me, and together we’ll uncover opportunities to elevate your strategy—no strings attached.

Whether we partner up or not, you’ll walk away with actionable insights to drive growth. Let’s explore your potential!

Top Digital Marketing Articles This Month:

P.S.