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Using Social Media to Your Advantage

Using Social Media to Your Advantage

6 Reasons Social Media Marketing is Essential for Your Business

Ben Wright
November 18, 2024

Welcome to The Growth Report!

It’s Ben Wright here, founder of Risely.

In this month’s newsletter, let’s take a look at social media marketing (or SMM). Although often overlooked, SMM is a valuable tool, especially for local businesses.

PS - Will be launching our Social Media Marketing service very soon. Stay tuned!

With AI working its way into every aspect of marketing, Google is increasingly relying on social media signals for SEO as well. We even are seeing examples of clients going from page 5 to page 1 of Google simply by focusing on great local social media strategies!

Let’s look at 5 reasons you should be using SMM for your business:

1. Increased Brand Visibility

Social media platforms, like Facebook, Instagram, and X enable you to reach a wider audience than other marketing avenues.

When you’re always in front of people through ads and consistent posting on social media, people can’t help but remember your business when they have a related need come up in their lives.

Brand awareness is key to long-term success, and social media is a powerful tool to help you achieve just that.

2. Reaching A Target Audience

Not only does SMM provide you with a broader audience, it provides you with a targeted audience. You’re able to specifically target potential customers through SMM and find an audience that is more likely to be interested in your product or service.

When you combine the right message with the right audience, SMM becomes an extremely effective marketing method.

3. Drives Website Traffic

Brand visibility and reaching your target audience are only half the battle. The secret sauce lies in whether or not you’re able to convert views into prospects and revenue for your business.

By having targeted a call-to-action (CTA) on your content or social media profile, you can begin to direct traffic to your business offerings, which leads to increased website traffic.

Even if they don’t make a purchase right away, you’ve moved them closer to that tipping point while also helping your website rank higher in search engine results.

4. Tracking and Analytics

Just like with all other marketing strategies, analyzing and tracking data is crucial. Things to measure closely are engagement rates, reach, and conversions.

A data-driven approach allows you to make informed decisions, refine your strategies, and ultimately drive better results from your social media marketing efforts.

5. Highlighting Unique Value Proposition

When you launch social media marketing campaigns, you get to control the narrative about your business.

You have the freedom to highlight your unique value proposition. Things like testimonials and videos can help communicate the unique problems your business solves for its clients.

Ready to Boost Your Marketing?

Imagine what a customized marketing plan could do for your business. Book a 20-minute audit call with me, and together we’ll uncover opportunities to elevate your strategy—no strings attached.

Whether we partner up or not, you’ll walk away with actionable insights to drive growth. Let’s explore your potential!