Missed Your Revenue Goals? Let’s Fix That!

Welcome to The Growth Report

It’s Ben Wright here, founder of Risely.

If you didn’t hit your revenue goals last year, don’t worry—you’re not alone. Many businesses struggle with outdated strategies and inefficiencies that limit growth. The good news? With the right strategy, you can turn things around in 2025.

Here are key reasons you may have missed your goals in 2024—and how we can help you get back on track for 2025:

Outdated Website

A slow, outdated, or confusing website is costing you sales. A one-second delay in load time can reduce conversions by 7%. Regularly audit your site for broken links, outdated content, and slow load speeds. Use tools like Google PageSpeed Insights to identify areas for improvement. As website design experts, we build custom WordPress websites that are SEO-optimized, mobile-friendly, and designed for conversions—helping you turn visitors into paying customers.

No Local SEO Strategy

If you’re a local business, appearing in Google’s Local Pack (the top Google Maps results) can dramatically increase your visibility. 46% of all Google searches have local intent, and people searching locally are more likely to convert. To improve rankings, ensure your Google Business Profile is fully optimized, encourage satisfied customers to leave reviews, and build local citations on directories like Yelp, Angi, and BBB.

Weak Social Media & Content Strategy

Consistent, high-quality content can increase brand awareness and customer engagement. Brands that invest in content marketing generate 3x more leads than those that don’t. Instead of just posting promotional content, focus on providing value—answer common customer questions, share success stories, and post educational videos. Platforms like Facebook, LinkedIn, and YouTube are great for building trust and establishing your expertise.

Consumers Cutting Back

Economic uncertainty, rising inflation, and shifting consumer spending habits are making it harder for businesses to maintain steady revenue. 62% of consumers say they will adjust their spending due to inflation. Many industries are seeing longer sales cycles, reduced discretionary spending, and increased price sensitivity. As a result, businesses must refine their marketing strategies to emphasize value, trust, and efficiency—focusing on retention, optimizing conversion rates, and making every marketing dollar count.

No Call Tracking or Lead Attribution

Are you tracking where your leads come from? Without proper attribution, you might be investing in marketing strategies that aren’t delivering results. Businesses that track their leads see up to a 20% increase in conversions. Tools like CallRail can help you measure which campaigns, keywords, or ads are driving the most valuable leads, allowing you to adjust your strategy accordingly. This ensures your marketing budget is spent where it matters most—maximizing ROI.

Ignoring Retargeting & Follow-Ups

Most leads don’t convert on the first visit. In fact, 96% of website visitors leave without taking action. This is why retargeting ads, follow-up emails, and automated reminders are essential. Setting up a Zapier workflow can help automate follow-ups, keeping your business top-of-mind without requiring constant manual effort.

By identifying and addressing these common gaps, you can create a more effective, data-driven marketing strategy that helps drive consistent growth and higher conversions.

Let’s Get You on Track for 2025!

At Risely, we’re committed to helping businesses like yours achieve meaningful, measurable growth. Whether it’s optimizing your SEO, refining your ad strategy, or creating scroll-stopping content, we have the tools and expertise to drive real results. Let’s make 2025 the year your business thrives—starting now!

Top Digital Marketing Articles This Month:

• Meta is integrating AI into its advertising ecosystem, allowing brands to create more personalized and automated ad experiences. With AI-generated images and tailored messaging, this shift could reshape paid social strategies.

• Google continues to lead the generative AI search space, leveraging its vast data and ecosystem to refine search experiences. AI-powered summaries and responses are influencing user behavior, making SEO adaptation more critical than ever.

• Google’s AI-generated overviews now appear in nearly 74% of search queries aimed at solving problems. As AI-driven search evolves, businesses must optimize content to align with these AI responses to maintain visibility.

Thanks for reading this month’s edition of The Growth Report!

P.S.

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• To learn more about Risely and the services we offer, visit our website here.