Google Business Profile Verification Failed? Here’s How to Fix It!

Welcome to The Growth Report

It’s Ben Wright here, founder of Risely.

Ranking high on Google Maps is essential for attracting local customers. If potential customers can’t find you, they can’t hire you! Nearly 44% of retail customer journeys start with an internet search via Google or another search engine.

If your business isn’t appearing in search results, it could be due to missing verification, inaccurate details, or profile issues. But many local businesses find Google's support or documentation incredibly frustrating.

Google is more than just a search engine—it’s a gateway for customers to find and connect with you. Optimizing your Google Business Profile, keeping your information accurate, and using local SEO strategies can significantly boost your visibility and drive more leads to your business.

Common Reasons Your Business Isn’t Showing Up:

Your Google Business Profile (GBP) Isn’t Verified
Google requires businesses to verify their GBP before appearing in search results. If you haven’t completed this step, your business won’t be visible.

Your Business Information Is Inaccurate
Ensure your business name, address, phone number, and categories are correct and consistent across all platforms. Inconsistencies can affect your ranking.

Recent Updates Haven’t Reflected Yet
If you recently changed your business location, phone number, or other key details, it may take time for Google to update its records.

Your Listing Has Been Suspended
Google may suspend profiles due to policy violations. If your listing isn’t appearing, check your GBP dashboard for any suspension notices.

How to Verify Your Google Business Profile with Video

One of the most common ways to verify your GBP is through video verification. This helps Google confirm that your business is legitimate and operates from the listed location. Here’s what you need to include in your video:

Show Your Surroundings – Capture nearby street signs, neighboring businesses, or landmarks to prove your location matches the address on your profile.

Display Permanent Signage – Your business name should be clearly visible on a signboard, storefront, or other fixed fixture. It must match the name you provided in your profile.

Prove You’re Authorized – Demonstrate access to the business by unlocking the entrance, operating a cash register, or entering employee-only areas.

Once your video is recorded, submit it through your GBP account for Google’s review. Completing this step ensures your business gets verified and starts showing up in search results!

Here is an example of a failed GPB Video Verification:

Steps to Improve Your Google Maps Ranking:

• Claim or create your Google Business Profile through Google My Business.

• Verify your listing by following Google’s verification process.

• Regularly update your business details including hours, website, and services.

• Encourage customer reviews to build credibility and improve rankings.

• Monitor your listing for changes, policy updates, and potential issues.

At Risely, we’re passionate about helping businesses like yours get the visibility they deserve. By optimizing your Google Business Profile and implementing the right strategies, you’ll be one step closer to reaching more local customers and boosting your leads. Don’t let your business stay hidden—let’s ensure you’re showing up where it matters most. 

Ready to start seeing results? Contact us today, and let’s take your business to the next level in 2025!

Top Digital Marketing Articles This Month:

• Google’s AI-generated overviews are evolving rapidly, shifting faster than traditional organic search rankings. SEO strategies must adapt to stay competitive.

• Google’s latest update impacts product review sites, altering rankings and visibility. This shift challenges affiliate marketers and e-commerce platforms.

•  Digital marketing in 2025 is all about conversions. Key trends include ROAS optimization, Connected TV (CTV), and refining the lead-to-sale process.

Thanks for reading this month’s edition of The Growth Report!

P.S.

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• To learn more about Risely and the services we offer, visit our website here.