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April Marketing Tune-Up: Is Your Business Ready for Summer Demand?

Spring’s here—make sure your marketing is ready to capture peak season leads.

Author

Ben Wright
April 17, 2025

Welcome to The Growth Report

It’s Ben Wright here, founder of Risely.

As temperatures rise, so does the opportunity to grow your business. Whether you're in landscaping, moving, portable storage, or any home service industry—spring is the time to prep your marketing so you’re ready when demand spikes this summer.

Not sure where to start? Here’s a quick April tune-up checklist to help you stay ahead:

April Marketing Checklist

  • Website Health Check: Is your site mobile-friendly, fast-loading, and easy to navigate? If not, you’re losing leads.

  • Clear Call-to-Actions: Every page should guide visitors toward a next step—call, book, or request a quote.

  • Google Ads Audit: Are your ads targeting the right services, locations, and devices? Adjust now before demand surges.

  • Update Your Google Business Profile: Ensure your hours, service areas, and photos are up-to-date to improve visibility in Maps and local search.

  • Fresh Social Content: Plan posts around seasonal services, success stories, and helpful tips that build trust.

  • Automate Follow-Ups: Don’t let leads slip through the cracks. Use tools like CallRail, Smart Moving, or Zapier to follow up fast and stay organized.

  • Track Everything: Make sure you’re tracking form submissions, calls, and ad performance—so you know what’s working and what needs improvement.

Optimized for speed and conversions, Hancock Fencing's website is driving more organic traffic and quality leads than ever before.

What We're Seeing

Across industries like moving, portable storage, landscaping, and other home services, we’re seeing a clear trend: the businesses that invested in marketing tune-ups early in Q2 are already reaping the rewards. They're dominating local search, getting more calls, and turning website visitors into paying customers faster than their competitors.

One of our clients in the fencing industry, Hancock Fencing, experienced impressive growth after we optimized their website for speed, structure, and SEO. By improving their site’s load time, refining on-page SEO, and ensuring each service area page was tailored to convert, they saw a 124% increase in organic search traffic and a 372% boost in form submissions. These results weren’t driven by paid ads—just targeted, strategic web improvements backed by solid SEO fundamentals.

When your website is clean, fast, and built to rank, it becomes a 24/7 lead machine. This is especially crucial for the home service industry, where local competition is high and customers often make fast buying decisions.

The bottom line? If your competitors are optimizing early—and you’re not—you risk falling behind just as demand hits its peak. These next few weeks are your window to stand out before the floodgates open.

Why It Matters

Peak season can make or break your year. The businesses that are visible, organized, and easy to contact are the ones that get the calls—and convert them into customers.

Want help checking all the boxes? We’ve helped businesses like yours boost leads and conversions with optimized websites, targeted Google Ads, and streamlined systems built for growth.

Don’t wait until summer is here to fix what’s broken.

Ready to Boost Your Marketing?

Imagine what a customized marketing plan could do for your business. Book a 20-minute audit call with me, and together we’ll uncover opportunities to elevate your strategy—no strings attached.

Whether we partner up or not, you’ll walk away with actionable insights to drive growth. Let’s explore your potential!

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Thanks for reading this month’s edition of The Growth Report!

P.S.